Webdesign

marketing boek: Influence by CIaldini

Influence: Science and Practice

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and

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neuro web design, what makes them click

Neuro Web Design

While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done — Steve Krug, author of Don’t Make Me Think! A Common

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100 things every designer needs to know about people

100 Things

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book 100 Things Every Designer Needs

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website boek: don't make me think by Steve Krug

Don’t Make Me Think

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, common sensical, and eminently practical, it’s one of the best-loved and most recommended books on the

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