Influence

marketing boek: Influence - the Psychology of Persuation by author Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

 

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Gilles van der Meij

Gilles van der Meij

Ik ben eigenaar van het WordPress ontwerp kantoor in hartje Delft. Ontwerp graag nieuwe websites. Ik vind koffie drinken heerlijk. In het weekend ga ik dan ook graag naar een lunch cafe voor een koffie met mijn vrouw en zoontje

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