marketing boek: Influence - the Psychology of Persuation by author Cialdini
Gilles van der Meij

Influence

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal

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neuro web design, what makes them click
Gilles van der Meij

Neuro Web Design

While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your

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100 things every designer needs to know about people
Gilles van der Meij

100 Things

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what

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